I’m dying to find out what my Diagonal Thinking score is. I’m definitely going to do this tonight, I’ve promised myself and everything. This is a test developed by the IPA to measure your ability to think laterally and logically, the combination of which characterises successful people in the advertising industry.… Read more
Humans throughout time, or at least of recent years, have known the value of engagement;
1: You get to have a party
2: You might get some presents
3: It sets off a chain of events towards a day when you get another party and more presents …
But now, brands and marketers are looking to engagement of a different sort and trying to apply some value measurements to better understand it.… Read more