Numiko have been nominated for the prestigious Best Awards 2012, which celebrates Britain’s most innovative, strategic and effective work. We’ve been shortlisted in the Best Creative Digital category for an app we built for Channel 4 and we’re up against some tough competition with campaigns for Mini and Frijj.
In the summer of 2011, C4 and Fresh One commissioned us to create a YouTube app for the Street Summer arts season, which celebrated the best of the UK’s urban culture, from skateboarding to urban art to grime and hip hop. The app needed to introduce urban music to a wide-ranging audience in an engaging, accessible way.
The Rap Beatbox Choir YouTube app is built around an exclusive track, ’We Are The People’ composed and performed by Paul Gladstone Reid MBE with hip-hop stars Beardyman and Akala. It features solos by stars of the urban music scene like Ms Dynamite, Wretch 32 and Lady Leshurr.
The purpose of the Choir is twofold: to celebrate and promote the UK’s amazing urban music scene and to get people to record their own audition for the choir, with the ultimate aim of creating a collaborative music video featuring hundreds of individual rappers, singers and beatboxers. The final video track featured on Channel 4 for all to see.
The Rap Beatbox Choir app has already been recognised by FWA, who awarded it Site of the Day on 21 October 2011.
The awards ceremony, which is sponsored by the MAA and The Guardian takes place on 01 March in London – watch this space!
Click here to see the full shortlist.