Numiko, an award winning Leeds based digital creative agency

Category: cross media

Numiko shortlisted for BBC Children’s @North initiative

11:19 am on February 16th, 2010, by Lorena

Numiko has been selected from over 100 companies to take part in the new commissioning initiative @North. The initiative ties in with BBC Children’s move to Salford in 2011 and is all about bringing people, technology and creativity together to develop fresh new online content for children.

Impressed by our experience and track record of working with broadcasters, we will now be involved in intensive workshops where we will be developing our ideas alongside creative and technical mentors from the BBC. The best ideas then enter into the final commissioning selection process, where four final projects will be commissioned from the £500,000 fund for CBBC and Cbeebies.

Comment » | Games and Fun Things, Media, Media and Entertainment, TV, Technology, Web, cross media

Numiko dancing with newest launch for ITV.com

1:26 pm on January 13th, 2010, by Lorena

Following straight on from the site we built late last year for ITVs ‘I’m a Celebrity… Get Me Out Of Here’, we were given the job of building an all singing and dancing site for another of ITVs show’s ‘Dancing On Ice’ which launched last week.

The ‘Dancing on Ice’ website is a hub of activity, keeping devoted fans up to date in-between shows and is designed to give the ITV team full control over the content so it’s always current. There’s lots to do on the site; devotees can watch behind the scene video clips, add Twibbons to their facebook and twitter profiles, chat during and after each show, leave comments, check scores and read the latest tweets from the celebrities coaches, superstar skating duo Torvil and Dean.

With our knowledge and experience of working with ITV and this genre of show, we know what the audience really want and feel extremely excited about what we’ve created for ‘Dancing On Ice’. Check it out by visiting http://dancingonice.itv.com/2010/

Comment » | Campaign Microsites, Media and Entertainment, News, TV, cross media

Numiko commissioned for ‘Dancing on Ice’ after jungle success.

10:47 am on December 8th, 2009, by darren

Hot on the heels of the online channel for this season ‘I’m a Celebrity… Get Me Out of Here!’; ITV.com has asked us to develop the new web site for the upcoming series of ‘Dancing on Ice’‚ which airs early in the New Year.

It’s great to be able to continue to work with the ITV.com and the ITV Studio teams in London. We were really pleased with the ‘I’m a Celebrity…’ site and it has proved fantastically successful. We have a great underlying product and an equally strong relationship that ITV have shown they intend to make the most of. This new commission is the best sort of expression of how pleased the client was with both the work delivered and how we responded as an agency to the very tight deadlines working on multi-platform content can bring. Broadcast schedules don’t slip – and neither can we on these kinds of projects. We and the client know we will deliver something equally special for ‘Dancing on Ice’ in January.

Kate Bradshaw, Deputy MD and Head of Online Commissioning for ITV.com said:  “We’re really looking forward to working with Numiko on yet another ITV entertainment giant in the New Year.  Dancing on Ice will demand a website that fully engages users and reflects the buzz created around these event shows . With the success of the this years I’m A Celebrity site fresh in mind we’re sure Numiko are the best people to help us deliver this.”

Comment » | Media and Entertainment, News, TV, cross media

ITV.com and Numiko Launch I’m A Celebrity… Get Me Out Of Here 2009 Online

11:06 am on November 17th, 2009, by Lorena

Numiko has delivered a new online commission for ITV.com’s ‘I’m A Celebrity… Get Me Out Of Here’ for ITV1. This year’s online channel at ITV.com/celebrity, builds on the work we completed for ITV.com last season and sees a new visually rich site with a focus on social media applications and unique content.

This season, the site brings together all the buzz that’s going on around the ever popular show and happening across the wider internet landscape. New features this year include a brand new application, the ‘Tweet Tracker’, which constantly monitors Twitter to see which jungle star is being talked about the most. This feeds back into the Tracker, creating a live and ever-changing display of who is hot and who is not in the Twitterverse.

The Tweet Tracker will also star on TV as part of the ITV2 follow-up show – ‘I’m A Celebrity… Get Me Out Of Here… NOW!

Exclusive highlight videos, photo galleries and news stories are pushed up to the site direct from editors in Australia and in London using our bespoke publishing system. Also during the TV broadcasts, the site provides a real-time chat tool that allows anyone watching the show to log on and ‘talk’ to other viewers.

I’m A Celebrity… Get Me Out of Here! airs at 9pm across the week on ITV1.

Comment » | Campaign Microsites, Content Managed Websites, Internet Applications, Media and Entertainment, News, TV, cross media

Project Natal – Camera based motion control for Xbox 360

1:58 pm on June 2nd, 2009, by Jeff

The next evolution in gaming control devices and hence interface devices was shown at the annual Electronic Entertainment Expo E3, the biggest gaming event in the calendar, yesterday when Microsoft announced Project Natal.

Put simply Project Natal utilities a device camera and advanced camera software to detect Facial recognition, track motion from multiple players, and motion from multiple limbs at the same time. The device to me really fits as a natural evolution of the Wii interface and I’m feeling the same levels of excitement with the potential of new digital experiences being created as i did watching the first trailers of the latter.

Of course these kinds of Minority Report experiments have been documented by the flash fraternity for a long time, but it’s great to see that technology permeate people’s living rooms with a type of interactivity that extends to a much bigger audience.

Comment » | Culture, cross media, user experience

MIP 09 in brief

2:46 pm on April 6th, 2009, by tom

Apologies for the complete lack of blogging while we were away, due to a combination of hard work, hard play and a shortage of working net connections.  But, aside from that, MIP was great fun again.

In a whirlwind summary: we met some great people and saw some really weird stuff, pitched, many times, won and lost, ate croissants and got food poisoning from some dodgy chinese buffet, drank champagne and ate the smallest ravioli ever, met people to discuss TV, web and virtual worlds, typed, talked and argued late into the night, then danced like idiots even later into the night,winced as the bill for one G&T came to 17 Euros, cheered as other people bought rounds, networked and went to talks, fretted, commiserated and congratulated, veered between the VIP lounge and our insect-infested hotel and nearly went to the Emmeys. Went to parties on the beach, fought with wireless connections and a lack of French vocab, gave and received advice, travelled by plane, train, autobus, taxi, foot, was nearly run over by a rickshaw and was tempted to borrow a cool motor trike thing, saw the most French man ever (playing an accordian on the beach in a crumpled suit, like a Gallic Mick Jagger).

Oh, and Dave lost my umbrella.

Comment » | Events, Ideas, Media, awards, cross media

Crossover Play 2009 – retrospective

10:31 pm on March 22nd, 2009, by darren

It’s now the weekend after the week before – 5 days of energy, collaboration, creativity and no little mental and physical effort that was Crossover Play this year.

I just wanted to give just a brief write up of my week and of the 7 main pitches that were given – all of them brilliant in their own way; and something that I think all 24 delegates should be collectively proud of. These ideas were everyone’s babies.

In no particular order…

Peggle and Pooples and You
A console based ‘learning through play’ game for pre-schoolers. Using a small camera mounted on top of the TV, children were projected into Peggles world were they were invited to trace out forms and shapes. (Huge respect to Mark Sorrell of Freemantle Media who in the pitch played the most convincing 4 year old I have seen in many a day.)

Writer’s Block
Game installation with RFID enabled cubes that represented different (and ever changing) words. Players had a limited time to build a sentence before their cubes were shaken off. A fun and involving activity with a serious point – helping people to understand what it might be like when Alzheimer’s strikes and you lose understanding of forms and your short term memory.

GagTag
SemaCode encrypted clothing and other wares, containing secret messages that were only revealed when photo’s of the tag were MMS’d to the decrypting shortcode.  Players could stitch up their friends or more subversively make making trouble by getting their tags out at political rallies, celebrity events or any other places people will be with camera’s. (Thanks to Andrew and Jeremy, my partners in crime on this job)

GroundHog Day
IPhone-based ‘ARG-style’ game where players are trapped in the same space and ‘day’, coming across the same characters and scenarios again and again, where a change in their actions of decision in any one sessions can dramatically alter their whole ‘day’.

Talkies
Recordable, RFID-enabled pet toys which could be programmed (and reprogrammed) to play audio files to a pet when they come in proximity with their toy, either to provide just fun, provide comfort or give a warning.

I’mDivorcingYou.com
Top-Trumps style card game where the aim was to try to win the most ‘stuff’ by trumping the other players with your ‘gripe’ cards. ‘Stuff’ won can also be used as weapons to vindictively destroy the other players earnings. Online, users could create their own personal deck with their real stuff and gripes, and a social network module allowed the turn-based game to be played globally.

These were just seven of literally dozens of initial ideas created during the first half of the week. Apologies to the final ‘project owners’ if I have scrambled any of the ideas a little – that comes from a scrambled mind – I am sure all of us experienced that to some degree over the week.

Other projects that didn’t get finally developed (including some of my personal favourites) included:

  • Goat vs Goat – a goat-racing game (obviously)
  • I am Cancer – Isometric browser game where the aim is to smoke yourself to death by persuading other sprites in the game to take up the evil weed.
  • Big Bounce Off – Using the big BBC screens to play games of volleyball (and other motion games) directly against other cities across the UK.
  • A Mile in Their Shoes -  App that reconfigured Facebook to appear for us all in the same way as it does to sufferers of dyslexia, colour blindness or many other learning or sensory issues; with the aim of en-masse usability testing and interface requirements to make the service more accessible.

A big thank you to all the other Crossover Players who were at Cranthorne last week, an amazing mix of talented people who allowed me to get some new and very different perspectives on how to approach thinking about and then creating/developing new ideas.

And of course, a big thanks to all the mentors, Frank, Heather, Margaret, Matt, Peter, Matt and also Adam Cassels who helped us regularly late into the night on making our often vague ideas come visually to life.

Thank you to you all.

Comment » | Events, cross media

Crossover Game -End of Day 2 – Late…

12:43 am on March 18th, 2009, by darren

… the very time stamp gives you a little indication of the collective, intensity, focus and required output that means that I get to write this first entry 48 hours in to the lab – and tonight me being one of the first to turn in!

After arriving last to the party last Sunday (while only coming from ‘down the road’  – though from hearing tales the 7 hour mini-bus trip from the south that was something to be avoided) we were thrown into a whirlwind of scenarios, structures and groups to get us to analyze and generate game play mechanics, genres,  benefits in the ‘real world’ and very much challenge ourselves and our notion of games and play – regardless of our gaming ‘credentials’ – and there are some serious ‘players’ here.

As I write this, my most recent recollections are tonights ‘performances’ – borne from  groups choosing ‘genre’ and ‘platform’ envelopes. Our group drew the amazingly fruitful (for an event set in an old fashioned country pile) mobile and horror. Being in a group with Andrew Pawlby, who’s company in part creates and stages dramatic real-time narratives around the historic of London – we were never going to be just restricted to digital platforms.

After spending the best part of yesterday and this morning confusing the s**t out of delegates with conflicting, contradictory and downright creepy texts and links to YouTube clips; a mix of the corporate and those from tragically displaced former Crathorne Hall owners, tonight culminated in a ‘guided-tour staff member of Handpicked Hotel group’ (guess who played that particular stooge) being brutally savaged – having their still beating heart (2lb of best rump) ripped from the chest to a chacophony of screams and the best ‘Hammer House of Horror’ lighting this side of Wardour St.

We treat that as a fun release from the intensity of the tasks – which will see us tomorrow, by just after breakfast (and again in new small groups) have developed two ‘playful’ ideas from randomly selected entries in categories such as ‘motivation’, ‘platform’ and ‘audience’ – with a few Welcome Trust (one of the events sponsors) angles thrown in for effect.

As I now look around the room, contemplating helping the staff clean away the tomoto sauce, mud, leaves and various detritus used to prop this evenings events, I reming myself to leave a tip for room service. I also remind myself that the ‘event’ we staged (and the preceding texts) pulled enough willing and believing participants that one of our party may well have (through a series of happenstance and chance character names) put the brakes on his potentially lucrative commission. It’s a long story, and professionally bad. But personally, ‘catching’ and ensnaring people in an alternate or constructed ‘reality’ – and that from someone who really doesn’t  play ‘games’ – pretty cool.

1 comment » | Events, cross media

Twitter + Plane Crash = A future template for the merging of mainstream and consumer-generated media

2:45 pm on January 20th, 2009, by Richard

hudson-plane-crash

During the Hudson River crash and subsequent rescue operations for US Airways Flight 1549, major news teams flocked to the scene at midtown in Manhattan. Almost simultaneously, Twitter and Flickr users flocked to their iPhones, laptops, and other assorted devices to monitor the event – and even provide their own accounts.

This interaction between Twitterers and mainstream media may provide the template for a symbiotic relationship between mainstream and consumer-generated media in the future: CGM defers to mainstream media for factual information and mainstream media relies increasingly on CGM for images and personal accounts to enhance their stories.

Excerpt taken from Nielsen-Online – visit the link below to read more on how events unfolded and how Twitter and Flickr information made it to the mainstream to document this event.

http://nielsen-online.com/blog/2009/01/16/tweeting-the-us-airways-flight-1549-plane-crash/

1 comment » | Culture, Social, Social Media, cross media

experience planning

12:53 pm on November 21st, 2008, by Dave

A great video from Power To The Pixel. All about experience planning in a digital world that is increasingly fractured, by Alex Johnson.

Comment » | Events, Strategy, TV, Web, cross media, user experience

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