Numiko, an award winning Leeds based digital creative agency

MocoNews have posted a summarisation of a report claiming that “Digital and mobile advertising revenues are expected to increase 12-fold to about $150 billion worldwide between 2002 to 2011.”

This has been nicely spliced together with a report on ‘Young mobile users’ of which “…35 percent of 16- to-35-year-olds would use more ad-funded multimedia messaging services (MMS) if those services were offered for free or at a discount.”

With figures like “18-35 demographic group currently consumes 56 percent of mobile media content” it’s easy to see why so many marketeers are desperate to crack mobile marketing in this category. The idea of sea saw marketing, where users pay for content by accepting advertisements alongside it, is something of the norm for the iGeneration. So does it work? Are we be able to create a meaningful relationships between brands and consumers simple by offering loyalty rewards that the consumer actually wants? Is this the holy grail of permission marketing, or is it simply just more noise? I guess we’ll have to wait until we get to the crazy Arthur C. Clarke world of 2010 before we really find out.

Within Numiko we spend a lot of time collaborating on documents in groups, such as specifications, task lists and research docs and proposals. I know a few people have raised issues internally with collaborating on MS docs.

We have a central file server but opening documents and being met with a ‘this document is locked for editing by Mr X’ is a bit annoying. (We don’t have a Mr X at Numiko, although I wish we did!)

In the past have dabbled with sharepoint to allow collaboration on documents but it seemed slow, and for what we actually wanted it seemed a bit of overkill. 

 
Whilst Google docs offers a kind of answer for simple docs, there’s some issues with then getting the doc back to the office format and there’s still something that make me slightly nervous about working completely online. Our internet connection is pretty solid, but you know what I mean…

 
Microsoft have launched a beta of office Live Work Spaces which we will be trying out:

http://workspace.officelive.com/?lc=2057&cloc=en-GB

It looks pretty good for what we need- multi-authored docs that can be edited and shared from one place.

 
Also surrounding collaboration and sharing of documents I’ve being falling in love with Onenote.  It’s a really good, well thought through application, yes written by Microsoft!

When it comes to real-time collaboration, think a bit like a document jamming session Onenote rocked with its ‘livesharing’ session.  Me and Tom used it at the BBC Innovation Labs and it was great to pull thoughts, ideas, links, images together in one place. 

Neil and I went down to @Media in London for Thursday and Friday. And it was good, despite the slightly weird hotel we stayed in, complete with paintings of slightly scary naked women in the hall.  At the conference, meanwhile, there was a good line-up of people to present or speak on panels, and between us we saw quite a few really interesting presentations.  And my feeling that all presentations sould contain at least one lolcat were reaffirmed.  Read all about it below the fold.

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