Numiko, an award winning Leeds based digital creative agency

Archive for August 2008

Numiko Girls go Girl Geeking

3:51 pm on August 14th, 2008, by holly

Last night, four Numiko girls went to Leeds’ first ‘Girl Geek Dinner‘. After a bit of networking and lots of finger food, we settled down for the talks, the first of which was from Girl Geek founder Sarah Blow – via  a video post. In the post, Sarah challenged all Geeks to think about how we can change the technology industry to encourage more Girl and Guy Geeks into the industry; taking into account the disputes between what people consider IT and ICT to be, and what it actually is.

To inject a level of science into the debate, Sarah Blow went to a primary school in London to ask the kids what they thought IT was. The answers in summary were that they thought it was basic word processing and perhaps a little programming. There was no comprehension of such things as Facebook, Myspace, their computer games etc, having anything to do with IT.

A brief discussion at Numiko threw up that when people think IT, they usually think number crunching, and, mostly due to they way they were taught maths at school, they write IT off as a potential career as they’ve been put off by previous experience and lack of awareness as to what IT actually is.

It was clear that syllabuses (syllabi?) in schools should be adjusted to take account of the changing online digital and interactive worlds and the career opportunities presented as a result – summed up by Clare who said she would never have connected the job she does now (web developer) to anything that was taught at school, including IT.

The second speaker – who was there in person which was a bonus – was Lydia Machell who ‘was inspired by early ringtone formulas’. Needless to say we were a little hesitant, but it turned out that early ringtones had in fact inspired her to develop something which transcribes standard print notation into Braille for blind musicians. I can’t seem to find anything on Google (after a very quick search) worth linking to, but if you want to conduct your own search try ‘Prima Vista Music’.

The last and final speaker was Lorna Mitchell who encouraged us to ask questions, and be proud, not scared by being representative of the minority.

All in all, a great evening with inspiring and informative speakers!

6 comments » | Culture, Ideas, Media, Social, Technology

Numiko + Wordle = ?

4:19 pm on August 11th, 2008, by tom

Numikordle?

(Image generated by http://wordle.net/)

1 comment » | Web

Britain from Above launches

8:36 am on August 11th, 2008, by Jaron

Britain from Above

Numiko worked with Lion Television and the BBC to deliver the online side of their new flagship project Britain from Above. The BBC1, 2 and 4 show features some amazing footage, visualisations and insights into the workings of the nation. We especially like the GPS tracking of air lanes, mobiles and taxis…. Check the site out!

Also quietly revolutionary is the bleeding edge functionality to be able to take BBC videos with you from the site and embed them yourself.

Comment » | Content Managed Websites, Internet Applications, Media, Media and Entertainment, TV

Numiko Nominated for Digital Agency of the Year at the DADI Awards 2008

4:44 pm on August 4th, 2008, by holly

The DADI Awards

Numiko has been nominated for ‘Digital Agency of the Year’ at the DADI Awards 2008!

The DADI Awards are open to all digital agencies, creative agencies, media owners or clients who work within the digital field, who are based outside of London’s M25, so we’re really chuffed to be in the running for this well recognised award.

The winner will be announced on 31st October at the Royal Armouries in Leeds, so once again, keep your fingers crossed for us!

To find out more about the DADI Awards, click here

1 comment » | Events, Marketing, News, Uncategorized

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