Numiko, an award winning Leeds based digital creative agency

Using similar technologies to that which numiko uses when measuring engagement with content and usability of websites using eye tracking technologies – NEC have developed intelligent digital signage with all the tools necessary to know everything about the consumers that enter its perimeter.

‘Eye Flavor’ uses a camera to gather demographic information about visitors, but also to gauge how engaged the shopper is with the advertisement. It can tell whether viewers simply glanced at the display, gave it a passing look, stopped, or ignored it entirely. From this information advertisers can know exactly which ads grab their targets in a real way, and the locations which host the displays can more specifically target advertisers with strong demographic proof.

NEC Press Release – http://www.nec.co.jp/press/ja/0812/1601.html

Are you a potential or existing client?

Numiko are in the process of developing our new website. As with all our projects, before we go ahead and develop the site, we follow our User Centred Design (UCD) process to ensure we get a site which perfectly meets client needs. Which is where you come in!

We would really value your insight by taking a few minutes to fill in our survey. It really won’t take long at all, and for 5 minutes of your time we will save 100 square metres of rainforest* for every survey filled in… so you are not only helping us but also helping to save the planet!

Tis the season of goodwill – so please please give us your valued insight.

Start the Survey

*survey is capped at 100 responses

I don’t like conceptual art; stuff like Tracey Emin’s bed and Martin Creed’s empty room leaves me cold.  I can kind of see the point… It can be kind of clever, in a half-hearted way – earning a slightly raised eyebrow of amusement, or acknowledgement that something expresses a mildly interesting concept, but I can never really summon up any enthusiasm, or feel that these ill-defined concepts are things that deserve to be put into words, and galleries, and stared at and bought and sold for millions.

I’ve just been reading about the Stuckists on good old Wikipedia, and while they’re still another bunch of flamboyant artists I find myself agreeing with the main thrust of their views.

Their manifesto “places great importance on the value of painting as a medium, as well as the use of it for communication and the expression of emotion and experience – as opposed to what they see as the superficial novelty, nihilism and irony of conceptual art and postmodernism.”

Obviously, as a digital media agency our business is more to do with videos, games and the web than it is with paintings, but I think the main thrust of the thought is still relevant to us.  As a company we pride ourselves on making experiences, rather than things – not just something you use, or play, but something you engage with and feel some emotion towards.  So far, so buzzwordy, but within that thought are some important, relevant ideas.

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