ITV.com views of I’m a Celeb up by 330% on the last series
via ITV.com views of I’m a Celeb up by 330% on the last series | News | New Media Age.
Comment » | Campaign Microsites, Media and Entertainment, TV, Web
Wouldn’t it be great to invent a twitter app that let you find out tweets EXACTLY directly beneath your feet ON THE OTHER SIDE OF THE WORLD from you? That’s what I thought… but then the Map Tunneling Tool showed me its almost always water. boo.
Hot on the heels of the online channel for this season ‘I’m a Celebrity… Get Me Out of Here!’; ITV.com has asked us to develop the new web site for the upcoming series of ‘Dancing on Ice’‚ which airs early in the New Year.
It’s great to be able to continue to work with the ITV.com and the ITV Studio teams in London. We were really pleased with the ‘I’m a Celebrity…’ site and it has proved fantastically successful. We have a great underlying product and an equally strong relationship that ITV have shown they intend to make the most of. This new commission is the best sort of expression of how pleased the client was with both the work delivered and how we responded as an agency to the very tight deadlines working on multi-platform content can bring. Broadcast schedules don’t slip – and neither can we on these kinds of projects. We and the client know we will deliver something equally special for ‘Dancing on Ice’ in January.
Kate Bradshaw, Deputy MD and Head of Online Commissioning for ITV.com said: “We’re really looking forward to working with Numiko on yet another ITV entertainment giant in the New Year. Dancing on Ice will demand a website that fully engages users and reflects the buzz created around these event shows . With the success of the this years I’m A Celebrity site fresh in mind we’re sure Numiko are the best people to help us deliver this.”