And we won!
Last week we were finalists for not one, but two UXUK Awards for WaterAid’s Wahoo site we launched earlier this year. With tagline ‘celebrating excellence in user experience’ we were pleased as punch to be shortlisted for Best Not For Profit and Best Transactional Experience.
WaterAid had also been shortlisted for their To Be A Girl campaign in the Best Not For Profit award, as were The Labour Party.
And we won!
"Not all efforts in user experience are undertaken to raise the bottom line. This category recognises a not for profit website, app or service that has been designed with its audience in mind. It needs to leave users empowered to help and inspired to do so. Clear evidence of trust and persuasion are key. The winner of this category is “Wahoo” for WaterAid. This charity focuses on gifting “wahoo” moments, or rather gifts to make you celebrate. Great persuasive design, a different take on donations and a very easy transactional process. Documentation shows they have been through a good UX process. The combination of up-to-date design and interactive elements stimulate users to explore and navigate the website. Users can donate in different ways and even make donations to specific stories, which adds to the personal experience." — Cath Baillie, Senior Customer Experience Delivery Manager - EE
Sadly we weren’t able to go for the double celebration. Up against travel company Great Railway Journeys and MyDLC, an online payment portal enabling you to track and pay off debt, it was MyDLC’s turn to pick up the gong. But we’re very proud to have been a finalist in with such a great organisation.
"Great persuasive design, a different take on donations and a very easy transactional process!" — Cath Baillie, Senior Customer Experience Delivery Manager - EE
UXUK kept the fizz flowing to celebrate wins and near misses – chin chin WaterAid!
For more details of the awards and winners go to http://uxukawards.com/2014awards