Touched. Comics for the iPhone generation.

One of my first memories of ‘owning’ content and dare I say interacting with it – was when me and my sister were granted a comic allowance!
I was a Beezer Boy… and well… my Sister (tom boy that she was) was a Beano Boy (later to convert to Buster – I think all comics in the 70s/80s had to begin with a B)!
This was a highly engaging weekly experience – which began with the sound of the heavy(ish) sound of our comics arriving through the letter box! Swiftly followed by a sprint and high chance of carpet burn!
You might get a free gift (a ‘parp’ whistle!), and you would quickly flick through to read this edition’s story from your favourite character! Easily digested, on demand (well… once a week through subscription) entertainment!
Just as everything else has evolved considerably in the 25 years (ouch) which have passed – comics are about to be given a new lease of life.
Marvel Entertainment will begin selling digital ‘In-Motion’ comic books through iTunes, it was announced yesterday at the Digital Media panel at New York Comic Con. The new digital model of storytelling has been created to satisfy the changing scope of media to new technologies and will feature panels that animate scenes and add spoken dialog from voice actors.
Although I’m sure the feeling of excitement which was sparked by that papery thud on the doormat will not be achieved by the download status bar – I’m pretty confident that combining rich content around nostalgic comic book layouts and devices with Apple’s ‘Touch’ interface will deliver a brilliant experience for today’s kids (and adults!).