The National Science and Media Museum website is now launched!
A new website has today been unveiled for the National Science and Media Museum, part of the Science Museum Group, designed and developed by Numiko. It is the latest in a series of transformative changes for Bradford’s former ‘National Media Museum’, which recently announced a new name to reflect its new focus on the science behind the magic of photography, film and television.
The visually engaging website forms a blueprint for a further three to be designed by Numiko this year, one for each of the Science Museum Group sites, in a strategic move to better harness the brand synergy between its four world-class museums.
- National Science and Media Museum, Bradford
- Science Museum, London
- Museum of Science and Industry, Manchester
- National Railway Museum in York and Shildon
With a focus on striking imagery, compelling educational content and clean, user-friendly navigation, the new website showcases the hidden treasures and reveals the stories behind objects housed at one of Yorkshire’s top cultural attractions. Now audiences from around the globe can now quickly explore the world-class attractions housed within the National Science and Media Museum; from the breathtaking new interactive Wonderlab gallery (opening 25th March), to its state of the art cinemas - including Yorkshire’s biggest and newly refurbished IMAX screen - and from September Tim Peake’s world famous Soyuz Spacecraft!
The new website lays the foundations for a new online ecosystem for the Science Museum Group, incorporating a shared architecture, visual language and synergy between each of the four museums. The new online portfolio will help visitors to make the most of their museum visit, supporting research into the collections and providing resources for educators and learners. The online estate will also enhance the Science Museum Group’s revenue generation, audience data capture and communication strategy.
John Stack, Head of Digital for Science Museum Group said:
“Over 2017, the Science Museum Group will relaunch its entire web estate across four museums. The existing websites display all the features of an end-of-life online web estate: dated design, poor content discovery, limited accessibility and mobile support, and unsustainable underlying technology.
We decided to address all of these issues (and more) in one go through a comprehensive overhaul over a year or so. We have a small in-house team and were keen to collaborate with a partner like Numiko who could work with us across all aspects of the project: requirements gathering, technical infrastructure, design, user experience, testing and post-launch enhancement.
The launch date for the first phase of the project was extremely tight – but working with Numiko, we achieved what seemed impossible, and launched the new website for the National Science and Media Museum on time. It’s rare to have the opportunity to launch early with a website and continue to add to it and enhance it over a prolonged period, and we’re excited to keep working together with Numiko to build something world-class. This site will serve as a strong foundation for the work in the months ahead.”
Dave Eccles of Numiko said of the project:
“The Science Museum Group is a global institution, with each one of its museums being a leader in their field. With the dawn of the web, overnight museums had the prospect of becoming much more than physical spaces and collections of objects. Technology has created an opportunity for anyone in the world with an internet connection to be inspired through this huge collection of knowledge, narratives and insight into humanity’s ingenuity and achievements.
I couldn’t be more proud of the team here at Numiko, who together with the team at the Science Museum Group continue to work extremely hard to deliver this vision. We’ve brought together a unified technology approach across all four sites, a contemporary user experience and powerful editorial capabilities through the latest Drupal 8 CMS. Together we’re playing a critical part in the next chapter of the Science Museum’s mission; to deliver a digital experience that is on a par with the physical experience of this amazing attraction."