Numiko, an award winning Leeds based digital creative agency

Numiko YouTube app nominated for Best Award

1:07 pm on January 17th, 2012, by Lorena Liberti

Numiko have been nominated for the prestigious Best Awards 2012, which celebrates Britain’s most innovative, strategic and effective work.  We’ve been shortlisted in the  Best Creative Digital category for an app we built for Channel 4 and we’re up against some tough competition with campaigns for Mini and Frijj.

In the summer of 2011, C4 and Fresh One commissioned us to create a YouTube app for the Street Summer arts season, which celebrated the best of the UK’s urban culture, from skateboarding to urban art to grime and hip hop.  The app needed to introduce urban music to a wide-ranging audience in an engaging, accessible way.

The Rap Beatbox Choir YouTube app is built around an exclusive track,  ’We Are The People’ composed and performed by Paul Gladstone Reid MBE with hip-hop stars Beardyman and Akala. It features solos by stars of the urban music scene like Ms Dynamite, Wretch 32 and Lady Leshurr.

The purpose of the Choir is twofold: to celebrate and promote the UK’s amazing urban music scene and to get people to record their own audition for the choir, with the ultimate aim of creating a collaborative music video featuring hundreds of individual rappers, singers and beatboxers.  The final video track featured on Channel 4 for all to see.

The Rap Beatbox Choir app has already been recognised by FWA, who awarded it Site of the Day on 21 October 2011.

The awards ceremony, which is sponsored by the MAA and The Guardian takes place on 01 March in London – watch this space!

Click here to see the full shortlist.

Comment » | awards, cross media, Design, Games and Fun Things, Ideas, Internet Applications, Marketing, Media, Media and Entertainment, News, Social, Social Media, TV, virals, Web

What a great year 2011 was!

12:13 pm on January 5th, 2012, by Lorena Liberti

Just before we broke up for the Christmas holidays, Emma summarised the year that was 2011. If you missed it, I thought I’d share it with you again – we’re extremely proud of what we’ve achieved and we’re looking forward to another great year… and many more ahead!

  • We’ve won around 30 new projects as well as  the on-going work, contract renewals and tweaks to existing sites.
  • We gained new clients – Disney, Food Network, Channel 4, Thompson & Walker Morris, Finn PR & Blue Diamond, Fresh One, Pace Health.
  • We’ve done an incredible amount of work for the BBC, some of which is detailed below.
  • We’ve won awards including a BIMA, a NMA Effectiveness Award, a FWA site of the day, two Yorkshire Digital Awards, and we were a finalist for best website at the Revolution Awards for our own (www.numiko.com) site.
  • We’ve had a few new starters – Suze, Dan B, Dan W, Darren, Matt, and Chris; while Rich has gone off sailing (find out more).
  • There were two weddings, three babies and there are two more babies on the way…

And we launched 28 significant projects including…

Comment » | awards

It’s the end of the year…

1:44 pm on December 23rd, 2011, by Emma Harvey

We’re closing down for 2011 this afternoon, so it’s time to reflect on the year that was!

  • We’ve won around 30 new projects as well as  the on-going work, contract renewals and tweaks to existing sites.
  • We gained new clients – Disney, Food Network, Channel 4, Thompson & Walker Morris, Finn PR & Blue Diamond, Fresh One, Pace Health.
  • We’ve done an incredible amount of work for the BBC, some of which is detailed below.
  • We’ve won awards including a BIMA, a NMA Effectiveness Award, a FWA site of the day, 2 Yorkshire Digital Awards, and we were a finalist for best website at the Revolution Awards for our own (www.numiko.com) site.
  • We’ve had a few new starters – Suze, Dan B, Dan W, Darren, Matt, and Chris; while Rich has gone off sailing (find out more).
  • There were 2 weddings, 3 babies and there are 2 more babies on the way…

And we launched 28 significant projects including…

  • Dancing On Ice website
  • Patient Opinion website
  • This Morning website
  • Blue Diamond Flavour Face Facebook app
  • BBC Bitesize Quizzes
  • Radio 3 website
  • Your Paintings website
  • Ticketing on Edinburgh Festivals
  • Cbeebies Singalong
  • Cornish Mining World Heritage Site website
  • Cbeebies Grown ups website
  • The Rap Beatbox Choir for C4′s Street Summer season
  • Walker Morris Graduate Recruitment website
  • Leeds College of Music’s Post-grad website
  • Desperate Scousewives
  • Comedy Blaps
  • Jon Snow’s 2011 quiz.

So – all in all, a busy, productive, and successful year!

Let’s hope 2012 is just as good, if not better.

Comment » | Uncategorized

Numiko create Jon Snow online quiz to test the nation

12:38 pm on December 21st, 2011, by Administrator

Current Affairs legend, Jon Snow is looking back over the last 12 months in a one off programme for Channel4, which takes a look at what has been a turbulent year of earthquakes, riots, uprisings and royal weddings!

After the success of the apps Numiko built for C4, including Comedy Blaps and Desperate Scousewives, we were commissioned by channel4.com to create an online quiz and webpage to support the TV programme, allowing users to test their own knowledge of the events of 2011.

Numiko have created a timed quiz made up of 20 multiple choice questions that cover the biggest news stories of this year. Users have a maximum of 20 seconds to answer each one, putting them on the spot and really testing just how much they were paying attention to what’s been happening in both the UK and abroad.

On completing the quiz, a final score is displayed and users get a breakdown for each question along with links to further information. Users will also be able to share their results on Twitter and Facebook.

Vicky Taylor,  Commissioning Editor New Media, News and Current Affairs at Channel 4 New said, “We know from past experience that audiences  enjoy interacting with current affairs programmes to test their knowledge of events. It has been such a momentous year for news, that this is just the right time to test the nation’s knowledge of what really happened in 2011”.

Jon Snow’s 2011 Quiz of the Year is on Channel 4 on at the end of this month. To visit the site and play the game for yourself, go to www.channel4.com/2011

Comment » | Culture, Games and Fun Things, Internet Applications, Media, Media and Entertainment, News, TV

Season’s Tweetings One Week to Go!

11:59 am on December 16th, 2011, by Lorena Liberti

We’ve been busy getting ready for Christmas, but this year we’ve decided to save the trees and give the money to charity instead – the only problem is which charity to support?  So we’ve decided to let you choose for us…

Each charity is presented by a ‘Numikon’ who will be vying for votes as they battle it out to win the cash for their chosen charity (nothing like a bit of friendly competition at Christmas time!).  Numiko will donate £100 to the charity that receives the most support on twitter by midday on Friday 23 December.

People can get involved by going to www.seasonstweetings.co.uk and clicking ‘support’, which will tweet a message to that user and help them raise the cash and move up the table.

After the competition has finished, Numiko will replace the ‘tweet me’ buttons with ‘donate’ buttons, allowing people to donate to the charities of their choice.

Comment » | Uncategorized

UX notes: can the real experts please stand up?

4:51 pm on December 8th, 2011, by Tom Evans

During the UX Lunch panel discussion at LDF someone said “We’re not the experts – the users are the experts.” I’ve been rolling that around in my head for a while and I’ve decided I don’t agree.

Users – people – can be experts about many things – their jobs, for example. Or hobbies. Or random general knowledge subjects like identifying coins or solving Rubik’s Cubes. But one thing that people generally aren’t experts at is assessing their own behaviour.

While we certainly appeal to the knowledge and behaviour of users during the UX process, thinking of users as experts in their own wants and needs is to confuse expertise with intuitive behaviour. Users often don’t understand their own behaviour on a personal level, let alone an abstracted design/UI/IA level – and although users’ input is essential to a project, insight alone is not enough to create a working system.

There’s a great anecdote from some user-testing that Sony did, years ago, that illustrates this point nicely. They gathered a bunch of potential customers in a room and presented them with two different coloured portable stereos, one yellow and one black. The man from Sony said they were testing out a few different colours, and wanted to know which colour everyone preferred. Pretty much everyone agreed that the yellow boom-box was much more striking and they’d buy one of them if given the choice.

Find out what happened next – and why it’s relevant – after the jump…

Continue reading »

Comment » | user experience, User Testing

Numiko’s Head of User Experience says “Bon Voyage! It’s time to change” – in more ways than one!

5:43 pm on December 6th, 2011, by Richard Hilson

After nearly six years at Numiko, I’ve decided to leave.  It’s been a really tough decision as I’ve loved every minute of working for and amongst the very best creative and technical talent in the UK – as well as some amazing clients.  And of course, I won’t get to see my friends every day!  But a wind of change has breezed into my life – or should I say a hurricane?! I’ve decided to take a short career break to take on a rather epic challenge…

I’ve never sailed before, but after five weeks of training, on Christmas Eve I join Leg 5 of the Clipper Round the World Yacht Race, acting as a fully fledged crew member on the Welcome to Yorkshire yacht.

Hitting my own fear of the open ocean head on, I’m using this challenge to raise awareness of the Time to Change campaign, which is England’s biggest ever attempt to end the stigma and discrimination that faces people with mental health problems, run by mental health charities Mind and Rethink.  Alongside raising awareness, I’ve set an ambitious charity fundraising target of £1 for every one of the 7,400 miles I sail to donate to Mind – you can find out more and sponsor me at www.ihatesinking.com.

Why?

I’ve suffered from depression and anxiety since my mid twenties and most recently, I’ve been diagnosed with Asperger Syndrome.  This diagnosis has helped me understand why I can get more stressed than other people in certain situations – an explanation which at 36 is a great relief.  In fact, it has come as such a relief that I’ve decided I deserve a break – but a break with a very different,  therapeutic angle…

Despite doing very well at coping with stress, anxiety and depression all my life, I’ve decided to take a break from the fake, thought invoked stresses that increasingly fill our busy lives and flush my system with a good dose of real fear.  The kind of fear you have to react to – or get hurt, or put other’s lives at risk – or put your own life at risk. There will be no room for thought-induced fear amongst the roaring oceans, far out at sea where intuition rules. The ability to analyse and ponder is all but banished by the challenges thrown up by the unpredictable sea, plus the exhaustion inflicted by the sleeping/working patterns of the yacht’s watch system.  Goodbye stressful thoughts and worry – hello scary sea!

Helping people understand

I’ve always been very open about my mental health problems.  I can’t remember ever feeling ashamed, but I know there are people who do feel this and who find it difficult to be open about such matters.  In my opinion, keeping things in only makes things worse, so I hope that my openness can help others feel that it’s OK to be more open and by raising awareness as part of this challenge, I can play a small part in creating a society that is more supportive and understanding of mental illness.

Numiko’s warmth, comfort & support

Throughout my time as Head of User Experience at Numiko, they’ve always been supportive of me.  Working with someone who suffers from depression can at times need patience and understanding – and this is something I’ve always had at Numiko, whether it be coping with my mad creative tangents or accepting my darker moods.   Numiko, like myself understand that often what appear our weaknesses, are often our strengths.  I know that my  Aspeger Syndrome defines the creative, focussed and determined individual I am – and Numiko have benefited greatly from these qualities.

And even in my departing, they have demonstrated their commitment to putting an end to mental health discrimination, as well as supporting me as an individual by not only contributing £1000 to Mind, but also matching this figure as my own personal corporate sponsor.

Not only have Numiko offered me a place of warmth, love and support while there, their sponsorship has enabled me to buy all the extra warm clothing I’ll need as we hit minus temperatures approaching China – Numiko warming my cockles as I embark on this epic voyage of discovery.  Thanks so much Numikons.

Good bye for now.  It’s time to change, because www.ihatesinking.com.

Rich.

www.ihatesinking.com

If you’d like to find out more or even better, think you or any of your contacts  could help me with corporate sponsorship or a charity donation, please visit my website http://www.ihatesinking.com.

Find out more:
http://www.time-to-change.org.uk
http://www.clipperroundtheworld.com

Comment » | Events, News, Uncategorized, user experience

Numiko create app for Desperate Scousewives

10:13 am on November 30th, 2011, by Lorena Liberti

Desperate Scousewives is the newest addition to E4‘s reality drama stable, joining sister series Made in Chelsea.

We  were asked to create a Tweet-O-Meter for E4.com – an app that charts the popularity of the different Scousewives by pulling in the latest 500 tweets and updating every 30 seconds, tracking mentions of the characters’ usernames. Users can then follow the app throughout the series seeing who’s popular and who’s not!

The app is designed to be lighthearted and is a fun and quirky way of displaying the results, using caricatures of the lead characters that grow or shrink depending on their popularity.

Check it out for yourself! http://www.e4.com/scousewives/twitter.html

Desperate Scousewives Tweet-o-meter

Desperate Scousewives Tweet-o-meter

Comment » | cross media, Games and Fun Things, Internet Applications, Media and Entertainment, Social Media, TV, Uncategorized, Web

For old times’ sake!

3:27 pm on November 22nd, 2011, by Lorena Liberti

One from last years archive we thought you might enjoy: Dave Eccles and Emma Harvey talk to a bunch of students and freelancers about what we do at Numiko.  Then everyone gets hands-on and plays with lots of coloured pens and post-it notes to create a user journey! Click here to view the video  http://youtu.be/kE2jfmd88QE

Comment » | Events, Ideas, Uncategorized, Web

Cornish Mining widget launched

12:49 pm on November 17th, 2011, by Lorena Liberti

We’ve been busy looking at how we can help Cornish Mining build on the success of the new site we launched in the summer www.cornish-mining.org.uk and we’ve come up with a content module that can be easily integrated into business partner websites, to display information about places to go and what to see & do in the areas that make up the world heritage site.

Partners range from B&B’s right through to bicycle rental shops and they can choose whether they want the module to show information for a certain area, or for all ten of the areas in the heritage site.

The aim of the widget is to help Cornish destinations have a joined-up approach to attracting visitors; letting people know about the vast number of activities available to them and thus encouraging visitors to the area.

To view the widget or add to your site, go to http://www.cornish-mining.org.uk/cornish-mining-widget

Comment » | News, Web

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