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Introduction

CBeebies Grown-ups is a place where parents, teachers and carers can go to find out how they can assist their child's development using Cbeebies content.  From advice on potty training, to the importance of play, the site is a valuable resource for anyone bringing up a child.

Whilst Cbeebies is hugely successful, Grown-ups is underused and not known by many users.  A major ambition is to make Grown-ups the number one destination for 'grown ups' to help nurture their little learners.

Brief

The Grown-ups website required a total overhaul,  so we were appointed by the BBC to redesign and develop  a site which would appeal to a wider audience, including new parents, dads, grandparents, carers and teachers.

The BBC really wanted Grown-ups to be more a part of the CBeebies site and not tucked away like an afterthought.  They wanted to tap into social media networks to penetrate the target audience and give Grown-ups a presence on external sites such as Facebook and Mums.net, driving traffic back to the main Grown-ups site.

Solution

As a result of months of consultation with parents and carers, we developed a strategy for the site based around the concept of 'together time'.

Following our extensive User Centred Design process, we created a website that gives a more interactive and intuitive experience; allowing parents and carers to feel supported as they aid their child's learning and development.  The site is designed to allow users to filter content by age, theme, moods, interests and learning areas, enabling them to find content specific to their child's age or even how much time they have to spend online.

Results

Since launching the Grown-ups  site, users have been searching in the thousands each day – generating hundreds of clicks through to CBeebies activities.  We like to think this has generated many more minutes of valuable, educational time together between grown-ups and children – with a healthy sprinkling of magic and fun, generating an unlimited amount of smiles and magic moments.

Testimonial

"We wanted to close the gap between CBeebies and Grown-ups so that parents and carers make a natural transition between the two. Grown-ups enhances and goes beyond the experience children have watching television. It uses the familiarity of CBeebies' content while allowing parents and carers to have fun and learn alongside their children, helping to nurture their development."

Kay Benbow, Controller of CBeebies - BBC.