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Introduction

Building on last year’s successful site, Numiko were re-commissioned to redevelop the ‘Dancing on Ice’ website; focusing user engagement with exclusive online content that reflects the buzz created around these event shows.

Brief

For the 2011 series of Dancing on Ice, ITV.com wanted to redesign the site to include more interactivity and engagement than the year before.

The website needed to enhance the live TV experience while giving fans their DOI fix between episodes, with exclusive news, videos and photos from the rink.

Solution

This year’s site features custom Facebook integration, allowing visitors to comment and share content, and a ‘link to the rink’ widget which provides up-to-the-minute info and backstage exclusives on the skaters.

The best fan tweets and Facebook comments are shared via the widget, creating a community feel and making the site a hub for all the gossip. Exclusive footage of rehearsals also provides video previews for fans of the show. 

Testimonial

"Dancing on Ice will demand a website that fully engages users and reflects the buzz created around these event shows.  With the success of (the) I'm A Celebrity… site fresh in mind, Numiko have been crucial to help deliver this."

Kate Bradshaw, Deputy MD and Head of Online Commissioning for ITV.com