Performance Analyst

Diligent: You work well and thoroughly. You are attentive to detail. You care about the end product. You take responsibility for the quality of your work. You are methodical, following the necessary procedures.

Informed: You understand the functions of other departments, the roles within them, and the ways in which they contribute to a project. You are aware of a client’s motivations and business priorities, and of user needs. You follow the latest industry best practice, developments and technologies and take a leading role in sharing knowledge across the agency.

Communicative: you are personable. You express opinions constructively. You are vocal in meetings. You are prepared and excited to speak at public events on behalf of the agency.

Problem-solving: when faced with a challenge, you step up and take ownership. You show initiative in thinking about solutions. You think about problems from different perspectives. You seek help if you genuinely need it.

Collegiate: you are a team player. You recognise the importance of collaboration. You accept support when it is needed and offer it to others. You are aware of, acknowledge, and value the contributions of other colleagues.

Engaged: you are actively interested in the work being done, and in the ways we do it. You want to learn from others and become better in your chosen discipline. You are curious. You recognise that, by being engaged, your understanding deepens.

Analysing user behaviour:

• You will set up and manage custom tracking using Google Analytics 4 and Google Tag Manager for all client sites.
• You will use data to analyse user behaviour trends and user journeys to provide actionable insights.
• You will be responsible for ensuring that clients receive regular insightful reporting on user trends and behaviour, identifying opportunities to implement best practices.

Defining success metrics:

• You will work with stakeholders in client organisations to define metrics for success in all digital projects. For Numiko’s clients, these tend not to be financial metrics, so experience of measuring success through non-financial metrics, such as engagement or task success are a must for this role.
• You will ensure that metrics are intrinsically linked to clients' organisational and digital strategies.
• You will build dashboards and visualise data effectively in Looker Studio to present insights to clients.

Formulating recommendations for improvement:

• You will lead the agency’s efforts to foster an environment of continuous improvement in our work, using your substantial expertise in data analysis to provide targeted insights and recommendations for enhancement to all client sites.
• You will identify opportunities for content improvements through keyword analysis in Google Search Console.
• You will utilise heatmap and screen recording analysis tools such as HotJar and MS Clarity to enhance the user experience.
• You will work with colleagues from across the agency, drawing on their expertise to formulate recommendations in a collaborative way.

Auditing client sites

• You will conduct performance analysis of client sites, providing feedback to the clients and the business development team in areas such as search engine ranking.
• You will conduct technical SEO audits using tools like SEMrush.

Testing

• You will lead the agency’s efforts to optimise client sites, with particular focus on A/B testing initiatives, using platforms such as Google Optimize, VWO, or similar.

• Financial: You help Numiko achieve its financial targets by delivering projects on time and to budget. Furthermore, you actively seek opportunities for Numiko to expand its service offering to clients.
• Reputational: You deliver the promise that we are the best agency our clients have ever worked with. We judge this based on customer satisfaction scores and brilliant relationships, which lead to long-term partnerships and recommendations.
• Quality: You care about the quality of the work we deliver and strive to bake-in quality into our ways of working.
• Efficiency: you vocalise your opinions on how to improve and evolve our systems and processes by using them day-to-day, thereby gaining a deep understanding of ways they can be improved.
• Excellence: you care about the quality of the work we do. You deliver the promise that we are the best agency our clients have ever worked with by meeting or exceeding clients' expectations.
• Culture: you enrich Numiko’s culture by respecting other colleagues. You are a team player. You are approachable, considerate and helpful. You foster a culture of user-centricity.
• Morale: you contribute to the morale of the studio by taking responsibility for your workload, by supporting colleagues, and by helping your team achieve its objectives.

Competitive, experience-based salary - £35-45k per year.

• Hybrid working - we like a healthy work/life balance so ask people to be in the office at least 2 days a week.
• Thirty days' holiday per year - and your birthday (or the nearest working day!) off as a bonus.
• The Numiko Fund - a yearly budget for personal development or just for nice things to improve your working life. A conference? A book? Apply to the fund!
• Bike to Work and Wellhub schemes.

Working for Numiko also features lots of other perks.

If this sounds like you and you're authorised to work in the UK, please apply via Linkedin.

Please note, we do not wish to hear from recruitment consultants.