AI-powered CMS tools for content teams

AI — 21 Mar, 2025

We’re building AI tools in the Drupal CMS to make content teams’ lives easier.

Introduction

There’s a famous off-the-cuff remark about AI from the author Joanna Maciejewska – “I want AI to do my laundry and dishes so that I can do art and writing, not for AI to do my art and writing so that I can do my laundry and dishes”.

This sentiment went viral for a reason. It’s because it resonates with how people feel about using AI.

We think they’ve got a point. You don’t want AI to write your content, as you’re the subject matter expert and it’s prone to hallucinating. But what if it could make writing your content easier by handling all the little admin jobs that slow you down? That’s what we’ve built our suite of AI tools in Drupal to do. They can do the CMS equivalent of ‘doing the dishes’, so you can focus on more creative, valuable and fulfilling tasks.

In this post, we’ll show you what we’ve created. These tools are currently being put through their paces in testing, and soon we’ll have them in the hands of their first Beta users. In a few months’ time, you could be using them on your website.

AI image alt text

All images in your CMS should have their alt-text fields filled in, to tell tools like screen readers what that image contains. This allows people with accessibility issues such as visual impairments to better understand the contents of your website. Alt-text on images is essential for achieving an AA WCAG rating, which is required for all public sector websites.

Writing alt-text for images is time consuming and slows down content production. It’s a perfect candidate for an AI tool to make helpful suggestions to make life easier for content admins. Crucially, the tool populates the alt-text field with suggestions, but these are editable by the content admin, so there’s always a ‘human in the loop’ reviewing and approving the suggestion. If the AI makes a mistake and doesn’t describe the image accurately, the admin can always overwrite it with their own version.

Here’s a demo of the tool in action:

AI tag suggest

Tagging posts provides a CMS with the taxonomic information it needs to allow users to sort and filter posts by certain categories, making content more discoverable. Filling out all this information is a repetitive and uninteresting job for content admins. Sometimes this means it gets missed, leaving content without tags and therefore less likely to be discovered by users.

Our AI-powered tagging tool ‘reads’ the content of the article and automatically selects the relevant tags from the available list. Again, this is done in the CMS interface so content admins can see what has been selected, and alter it if they disagree with the AI’s suggestions.

AI summary suggest

Any given piece of long-form content will often require multiple summary snippets of varying length, to appear in content teaser slices, or as a meta description for search results.

Summarisation is a tricky task, and having to summarise an article multiple times for different formats is a big burden on content teams. AI is excellent at summarisation, so it’s a great opportunity to save content managers time by automating one of the trickiest bits of CMS admin work.

The resulting summary snippets are written to the exact length required and can be edited by content teams if needed.

AI tone of voice analysis

Every brand will have tone of voice guidelines in place to keep website content in a consistent style that matches the brand’s desired characteristics. But keeping all content in line with the guidelines can be tough, especially when tone is subjective. We think it’s one of the trickiest challenges for content teams.

To help, we’ve created an AI tool in Drupal that analyses your content against a target tone of voice and target audience. If it’s not a good match, the tool suggests changes to your content to bring it in line with your desired tone of voice. Content admins are free to edit this – it's always in their hands to refine and approve.

Coming soon to Drupal

We’re currently refining the prototypes we’ve showcased here. We’re now poised to release our Beta programme to our clients to get feedback from content teams working on real projects.

If you think these AI tools would be useful for your organisation, we’d love to chat. Please note they will only be available if your site uses the latest version of Drupal.