Insights
Through our work, we uncover insights into technology, people and ways of working. You can read some of the highlights here.
There’s a lot more to engaging your users than putting content ‘above the fold’. We actually think the distinction between above and below the fold is increasingly irrelevant - the important thing is to create great digital experiences.
A content strategy should ensure your content meets the needs of your users. This article lays out what goes into creating a great content strategy.
Our round-up of a fantastic day of talks, workshops and collaboration.
HE websites can learn a lot from how successful brands engage with Gen Z. Not by copying them, but by using the same underlying techniques that make them successful.
International students have different needs and priorities than home students. In this article, we explore what they are looking for and how university websites can better serve them.
What tools could our teams create in a day to tackle the challenges facing the higher education sector?
Headless CMS are a hot trend, but usually aren’t the right choice for web-focused digital projects. In this article we lay out their benefits and drawbacks.
By establishing a clear digital vision early on, organisations can avoid costly mistakes, keep stakeholders aligned, and ensure their digital presence truly reflects their core objectives.
Data can demonstrate how your organisation in performing, but past a certain scale, can be hard for users to appreciate. Data visualisation can make statistics more engaging and easier for users to understand
What are Google’s AI search summaries, and how can you adapt your content strategy to appear in them?
Charity websites need to get their mission across to be effective. In this article, we lay out how they can achieve this.
Great think tank websites are the exception, as most struggle to make the huge amount of content they publish easily navigable for users. We’ve scoured through hundreds of think tank websites to uncover the ones that solve this problem successfully.
Non-profits and purpose-driven organisations need to effectively convey the impact they have both to justify funding from institutional donors and to attract public donations. Your website is a vital tool for communicating this impact.
Your organisation exists to make a positive impact. But how can you measure your impact to understand if your digital presence is contributing to your mission?
We've collated six of the best examples of information architecture from across the web to inspire your next website project.
Three organisations. Five teams. Seven Hours. What tools can they create to solve key challenges facing galleries, libraries, archives and museums?
The Culture 100 Awards have named us as one of the top 100 companies to work for in the UK.
Purpose-driven organisations’ digital objectives can be hard to measure, but ultimately, they are looking to impact users by having them engage deeply with their content. In this article we lay out how this can be tracked and improved.
Most university websites fail to stand out. But those that dare to be different see excellent results. In this article we lay out why university websites look the same, and how you can avoid this for your university.
GA4 does not give you the same page load time data you may be used to accessing in Universal Analytics. Here’s how you can report on page load time data in GA4.
Joint honours degrees often present a UX challenge for university websites. We’ve been working with SOAS, University of London on a new way to showcase the options available to students.
We’ve summed up the key insights from this year's All Day Hey conference on front-end web development
We’re sharing the key takeaways from our talk at the Engaging Digital Comms conference on ‘Achieving Digital Zen: Why Less is More When it Comes to Successful Digital Strategies’.
We went to the Museum Association's recent ‘Museum Tech: A Digital Festival for Museums’ conference and we’re sharing our top insights from an interesting set of sessions.
Convincing senior leaders and digital teams to embark on a big digital project can be tough. We map out how you can achieve buy-in by understanding the challenges you’ll face and providing tactics to address them.
We reveal how we build highly flexible websites that empower digital teams to create the content they need whilst maintaining a consistent design approach.
We share what we’ve learnt from running digital projects that are designed around the needs of their users.
The latest rulings on cookie banner designs mean that most of your users will reject your cookies. To be able to measure your website's traffic you'll need to use cookieless analytics tools. We look at how you can do this with advanced consent mode in Google Analytics.
Our co-founder David Eccles explores what digital brands are, how they’ve evolved, and why they need to be holistically considered across the entire digital experience.
We examine what it takes to run insightful user interviews that can help you better understand the challenges users face and how to solve them.
Our concepts for how AI tools can be used to enhance the visitor experience in museums and galleries and the wider GLAM sector.
We lay out what digital maturity is and why it matters. We’ve also developed a tool to let you assess your organisations digital maturity so you can benchmark when your organisation is at and get recommendations for how to improve it.
Briefs play a key role in selecting an agency and set your project up for success. To help you craft an excellent brief, we've laid out what makes a great brief for digital projects.
A successful website content migration needs three things; a content audit, a decision on what to migrate, and a timeline.
Running a content audit can help you simplify your digital estate and get better results by better targeting your content efforts.
We've collated ten of the most interesting, creative, and effective museum and gallery websites.
Watch our video to see what we got up to this year.
We map out the most important new features Drupal 10 unlocks to help you decide if you should upgrade your current version of Drupal, or migrate your website from a different CMS.
Digital collections have evolved through three distinct generations to where they are today. We now see a fourth stage on the horizon, enabled by new AI tools that will make ever-more personalised interactions with digital collections possible.
We explain how you can combine the power of Google Analtyics 4 and BigQuery to create a free customer data platform to take your use of customer data to the next level.
How charities can maximise the effectiveness of their £7,000 free monthly advertising credits
Picking the right CMS is a crucial decision for your website, and some are better for large websites than others. We break down the best options.
AI can be a powerful tool for museums, both for curation and to bring objects to life. We wanted to share our ideas for how museums can use this new technology to delight visitors and enhance their experience.
New tools and better processes: A breakdown of what our team worked on during our annual internal week.
With over 50% of prospective university students deciding where to study from the website alone it's crucial your university's website is well designed.
How can your university successfully attract more of your target students?
How universities can leverage their own students to boost the effectiveness of their marketing and student recruitment efforts.
Set your project up for success by engaging stakeholders from the start with an effective plan.
User research sits behind all the best digital projects. We distil the best insights from our years of running user research projects to explain how to get started with doing user research for your website.
We reveal the strategies that propel charity websites to new heights and connect those who need it most with a vibrant community of supporters.
We're building AI tools into Drupal to make it a more powerful CMS. Our prototype helps streamline CMS admin tasks.
We round up some of the most effective and stunning designs for non-profit's websites
We look at what the latest Web Content Accessibility Guidelines (WCAG) are and how you can design your website to meet them.
The key to creating an effective website? Getting the Information Architecture right
How to reduce the environmental impact of your digital activities