Content Optimisation
We establish SEO best practices around your content production to boost rankings and organic search traffic.
- Higher search visibility through optimised content.
- Attract more users from organic search.
- Drive growth through search-friendly content.
Content Audit
We'll audit your existing content, analysing topics, formats, keyword usage, and metadata. We’ll also assess your website’s domain authority and backlink profile, to understand how you compare to your competitors for your most important keywords. This understanding will inform which tactics we prioritise as we make recommendations on how to tackle your content’s most crucial issues.
Keyword Research
We'll identify new terms and topics to target, along with monthly search volume data. We use this to create content recommendations for SEO-optimised articles or pages, that are designed to rank for the keywords that are valuable to your organisation.
Templates and training
We'll create templates incorporating the latest SEO best practices for your content writers, and provide guidelines and training to empower your team with the knowledge they need to populate them and deliver results. This sets your content team up to grow your organic web traffic on a continual basis in the future.
Topic Clustering
The way search engines rank and feature content is increasingly favouring topic-based content rather than just keywords in isolation. To support this, we can help you create topic clusters, where your site architecture creates pillar pages for key topics, with content on the topic linking back to the central hub.
Ongoing advice
SEO best practice is constantly evolving. Algorithm updates can change which tactics are effective, and the one certainty is that search engines will continue to change. To keep your team armed with the latest updates on what works, we provide monthly guidance for content development based on latest keyword ranking data and algorithm updates.
"Numiko have been an excellent partner, their team immersed themselves in understanding our goals and brought such creative thinking to the project. Numiko's expertise combined with their pragmatic approach delivered everything we hoped for and more."
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Working with us
How we’ll work with you:
Collaborative – We work to understand your organisation and all stakeholders, so we can guide complex organisations to deliver projects with a single vision.
A trusted guide – If we can see a better way to achieve your goal, we’ll tell you. We push your project to be the best it can be, so we’re willing to challenge conventional thinking to bring it to life.
One team – Our processes ensure we’re not working in silos. We’ll collaborate at every stage so we become an extension of your team, and establish an environment where sharing of knowledge, experience and insights flows both ways.
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Optimise your content with us to achieve drastically better results.
Book a call with Tom, our Creative Strategy Lead to discuss how we can help you take the next steps on your digital journey.
