Content optimisation

We'll audit your existing content, analysing topics, formats, keyword usage, and metadata. We’ll also assess your website’s domain authority and backlink profile, to understand how you compare to your competitors for your most important keywords. This understanding will inform which tactics we prioritise as we make recommendations on how to tackle your content’s most crucial issues.

We'll identify new terms and topics to target, along with monthly search volume data. We use this to create content recommendations for SEO-optimised articles or pages, that are designed to rank for the keywords that are valuable to your organisation.

We'll create templates incorporating the latest SEO best practices for your content writers, and provide guidelines and training to empower your team with the knowledge they need to populate them and deliver results. This sets your content team up to grow your organic web traffic on a continual basis in the future.

The way search engines rank and feature content is increasingly favouring topic-based content rather than just keywords in isolation. To support this, we can help you create topic clusters, where your site architecture creates pillar pages for key topics, with content on the topic linking back to the central hub.

SEO best practice is constantly evolving. Algorithm updates can change which tactics are effective, and the one certainty is that search engines will continue to change. To keep your team armed with the latest updates on what works, we provide monthly guidance for content development based on latest keyword ranking data and algorithm updates.