Digital analytics

We conduct an evaluation of your digital Key Performance Indicators (KPIs) to ensure they are effectively aligned with your overarching business goals and objectives. You get an action plan with valuable insights and actionable recommendations to improve the alignment of digital KPIs with the business objectives.

Having assessed your current tracking and reporting set-up and understood your goals, we will recommend and implement the right selection of tools to meet your analytics needs, be that Google Analytics 4, Google VWO, Hotjar, Heap Analytics or other tools.

We conduct a full audit of your Google Analytics 4 property. This review of your GA4 implementation and configuration will ensure you are accurately tracking and reporting your website data. It will identify areas to improve and fix any issues causing inaccurate reporting.

We set up custom dashboard views, tailored to your digital KPIs. These will surface key trends, let you identify opportunities and set you up to continually improve your website.

We'll deliver a tailored series of online training sessions on how to get the most out of Google Analytics 4. Covering setup, key features, basic reports, advanced exploration reports, custom audiences, events, and tips and tricks, this will get your team set up to gain maximum value from the analytics capabilities of GA4.

We will provide ongoing monthly analysis of trends and changes, delivering presentations and reports to key stakeholders. We use the insights we uncover to provide you with regular recommendations for optimisations.