01
Identify exactly what your users need and expect from your website.
We’ll use workshops, interviews and observation tests to find out what your users need, so we can make it happen.
Benefits
02
Empower your teams to make decisions grounded in evidence, not assumptions.
03
Identify pain points and opportunities to optimise user journeys.
How we can help
01
User segmentation
Making the right decisions for your website starts with knowing your users. We identify audience segments based on in-depth analysis of user behaviour, user interviews, and insights from sophisticated performance and analytics tools. From this, we generate user profiles that give you a clear picture of who your audience is, allowing you to deliver targeted content tailored to user preferences. Using this insight, we recruit representative users into ongoing panels for feedback throughout the project’s development.
02
Identifying user needs & satisfaction
By conducting surveys, interviews, and observation testing, we reveal what your users want to achieve and how they go about it. We also install tools on your website to provide quantitative data on satisfaction levels to guide how your user experience can be improved. Combining these data points lets us identify any pain points your users might encounter, so you can focus resources on the most critical areas to improve.
03
Understanding user journeys
We review your key user journeys using analytics, HotJar and Microsoft Clarity to assess how well your users are currently achieving their goals. This allows us to see how your users really interact with your website, mapping out the main touch points and identifying any opportunities to improve your user experience.
We’ll then review your website using SEMrush, Google Analytics 4, and Google Search Console to assess the reliability and performance of your content and examine its SEO potential. This identifies which content is working well, and which is letting you down.
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What our clients say
“It was refreshing to work with an agency who worked hard to understand our particular organisational and audience needs, and communicated clearly and regularly.”
