Best Museum and Gallery Websites 2026

UX & Design — 12 Feb, 2026

Museums and galleries are driven by their missions to bring culture to the public. Their websites play a crucial role in this mission by:

Attracting visitors and selling tickets
Promoting exhibitions
Informing visitors
Generating revenue (through donations, memberships, ticket sales or e-commerce)
Hosting digital collections

A good museum or gallery website gives visitors all the information they need to inform their visit, laid out in a clear way that’s easy to navigate. A great museum or gallery website does the same, but in a way that creates a sense of excitement and wonder, taking users on a serendipitous journey of discovery through digital collections. Some of these websites even become a destination themselves. We’ve rounded up 12 of the most creative and effective museum and gallery websites to inspire your next GLAM sector website project.

Rijksmuseum

The Rijksmuseum is the national museum of the Netherlands, telling the story of Dutch history through its art. Their website puts the art front and centre, with a simple yet striking design. The ‘Stories’ section brings the art to life with engaging videos exploring different objects. There’s substance as well as style, with a simple information architecture and frictionless ticket purchase journey.

Explore the website for yourself

Nordiska Museet

Sweden’s largest museum of cultural history, the Nordiska Museet, tells the story of life and people across the Nordic region and boasts a collection of over 1.5 million objects. Its award-winning website, recognised with a 2025 Webby, a Lovie Award, two Swedish Design Awards, and a Muse Award, brings this heritage to life through interactive, design-led storytelling.

An emblem from the museum’s original seal serves as the homepage’s dynamic framing device. As users scroll, the webpage zooms into a high-quality embedded video, drawing focus to the featured content and encouraging further scrolling.

Across the site, interactive components are used to highlight the museum’s exhibitions and content, with subtle text animations that respond directly to the user’s scroll.

Colour is used with confidence, drawing from the museum’s interior and exterior. Each exhibition is given its own adapted palette, therefore helping the content to feel easily distinguishable without fragmenting the website’s overall look. The result is a strong, cohesive user experience that feels inviting and easy to navigate.

Explore the website for yourself

The Science Museum

The Science Museum is part of the Science Museum Group, which consists of the Science Museum in London, the Science + Media Museum in Bradford, the Science & Industry Museum in Manchester, as well as the Railway Museum in York and Locomotion near Darlington. The Science Museum is among the world's most visited museums, and the website is especially good at showcasing the museum's digital collection in its ‘Objects and Stories’ section. Here, users can explore the collection by topic, see featured historically significant objects, and delve into curated stories, such as the story of Charles Babbage’s Difference Engine.

Admittedly, we’re marking our own homework as Numiko designed and built the website. But, it’s not just us who think it’s among the best museum websites; it also won an international GLAMi award in Vancouver and a Webby Award in 2023 for its interactive children’s section Wonderlab+. You can read more about how we approached the design of the Science Museum Group’s websites here.

Explore the website for yourself

Baltic

The Baltic Centre for Contemporary Art, known simply as Baltic, is a gallery in Gateshead, UK. The website’s design does a great job of capturing its bold, modern, and uncompromising artistic vision. A striking, typographically driven animation, as the page loads, gives way to a highly visual design that takes visitors through the current exhibitions using animations on scroll.

Baltic’s website makes life easy for its users by keeping key visitor information in a prominent location in the top left across the whole site, alongside a green/red status indicator to show if the museum is currently open or closed. These open/closed status indicators are becoming more common on museum websites as a quick visual way to answer one of the users' most frequent questions.

Explore the website for yourself

British Museum

The British Museum in London is one of the most visited museums in the world, and its vast digital collection means there’s a huge amount for website visitors to explore. To successfully serve this huge, diverse audience, the website focuses on clarity and usability. The top nav bar makes the large and complex digital estate appear simple and easy to navigate.

The design helps exhibitions stand out by curating their appearance. Exhibition pages are assigned their own colour, which often comes from an element of the exhibition. This is used across the page and appears on hover when the exhibition is featured elsewhere on the website, giving each exhibition its own unique feel.

The museum’s impressive digital collection is curated into engaging themes and topics, allowing users to explore different objects through story pages, 3D models, and wider cultural or historical context.

This is another website created by us. Read our case study to find out how we designed and delivered this project.

Explore the website for yourself

Van Gogh Museum

The Van Gogh Museum in Amsterdam has a simple yet effective design that takes the unusual step of scrolling sideways, rather than vertically, on the homepage. Scrolling also changes the colour palette, an initially subtle yet captivating effect that invites continued exploration.

The information architecture uses a well-designed dropdown menu that matches the colour of the page and is pleasingly animated to enhance the user experience. The Digital Collection is also well designed, with a user-friendly search interface that surfaces the collection's paintings to the user, rather than showing nothing until they input a query.

Explore the website for yourself

The National Gallery

The National Gallery in London is home to over 2,600 paintings. Its website design is deliberately understated, with a calm authoritative presence that reflects the prestige of the collection.

Rather than bombarding users with visual noise, a discreet hamburger menu in the top-left keeps the homepage uncluttered, allowing the hero imagery and key information above the fold to take centre stage.

Well-structured navigation means that the website is well-equipped to support a range of user needs, from straightforward tasks like planning a visit or finding an exhibition, to more exploratory browsing across artists and individual works. Together, these design choices allow for open-ended discovery without friction.

Explore the website for yourself

MIT Museum

The MIT Museum showcases technology-related artworks at the Massachusetts Institute of Technology. As you’d expect from a museum dedicated to tech, its website doesn’t disappoint. The design deliberately presents images behind blocks of colour, with geometric shapes forming ‘peepholes’ that reveal part of the image behind. This creates a sense of curiosity and teases the user to want to discover more.

In the ‘Collections’ section users can add objects to their own collection and share it with a personalised link, all without any need to log in. The lack of any sign-up barrier means this is easy to use spontaneously, so curious users can start collating their collection straight away.

Explore the website for yourself

The V&A Museum

The Victoria and Albert (V&A) encompasses a family of museums with a collection spanning 5,000 years of creativity.

The website makes discovery effortless, with a prominent search bar and well-organised navigation that guides users through exhibitions, collections and events.

A standout feature is their digital collection, home to over 1.25 million objects. The ‘Explore the Collections’ page pairs detailed imagery with clear contextual cues such as ‘on display’ indicators and gallery location tags. Behind the scenes, an object-centric CMS links individual objects to exhibitions, events and multimedia content. The result? A seamless, interconnected user experience.

Explore the website for yourself

Nottingham Contemporary

The Nottingham Contemporary is a modern art gallery in Nottingham, UK. Their website stands out by being deliberately retro, cultivating a kind of brutalist aesthetic which is highly unusual but complements their experimental artwork. Microinteractions like the rotating support button on hover lend a sense of fun and whimsy.

This is a website that doesn’t take itself too seriously, but successfully delights its users. The use of an analogue clock in a digital medium is another subtly unconventional touch, as is reversing the wording of the home button on hover. This is a website that subverts the usual rules of web design. After all, rules are made to be broken.

Explore the website for yourself

Guggenheim Bilbao

Known for its iconic architecture, the Guggenheim Bilbao is a contemporary art gallery in Spain’s Basque Country. Like its building, Guggenheim Bilbao’s website is instantly captivating. A full-screen hero video takes over the above-the-fold area of the homepage, showcasing the exhibits and the building itself.

The simple, tile-based design lets the impressive art take centre stage, while a gentle zoom on hover adds movement to create a dynamic feel. Like Baltic, the website includes a small simple green circle to indicate that it’s open and to inform the user of the closing time.

Embracing its reputation as one of the world’s most photographed buildings, the website collates user-generated photos in its #MyGuggenheimBilbao section, creating a social and interactive feel.

The website won a 2023 Webby Award, which is a testament to its excellent design.

Explore the website for yourself

Cooper Hewitt

Cooper Hewitt is the Smithsonian’s design museum in New York. It hosts one of the most diverse and comprehensive design collections in the world: more than 215,000 objects spanning three millennia.

As you’d expect from a museum dedicated to design, its website has been carefully crafted to be both visually appealing and easy to use. The information architecture is clear and effective. The site uses a slightly unusual top nav design that opens sub-menus on click, using a pink accent colour to focus the user’s attention on the newly revealed sub-menu options.

One of the site's standout features is its impressive digital collection. This is well presented and curated, with collection highlights, featured objects, and collections in motion sections that provide great entry points for exploring the museum's vast range of items. Users can add objects to their ‘Shoebox’, a personalised area where they can view objects they save. This is a feature that works both in the museum itself, and on the website when viewing the digital collection. This interactivity lets users get involved in curating their own collections, helping them to form deeper connections with the museum’s objects and their stories.

Explore the website for yourself

Creating a great museum or gallery website

Every museum or gallery is unique, but often their websites fail to stand out from the crowd. These 12 websites show that it’s possible to capture the essence of your institution and create something truly unique, without compromising on usability. We’ve deliberately collated a list of highly creative museum websites that have tried something different, so you can be inspired by the different ways they’ve addressed similar challenges. If you’re thinking about how you can improve your museum website, we’d love to talk. Get in touch with [email protected] to have a chat about your project.

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