Generative engine optimisation

We start with a comprehensive AI readiness assessment that's tailored to your organisation and sector. Our workshops and stakeholder sessions help you understand how AI impacts your specific audiences – whether that's researchers seeking academic content or visitors exploring museum collections. We'll work with you to develop a shared vision for AI integration that aligns with your mission while addressing practical concerns around content representation, copyright, and ethical AI use.

We'll provide you with a tailored strategy for growing your visibility in AI search experiences. We set up tools to gather data on your most relevant search queries, your target audience's search patterns, your existing visibility in AI search, and your top optimisation opportunities. We combine this with your overall goals and objectives to create an actionable strategy that boosts your results from AI search. 

Your team will get easy-to-implement guidelines for writing content that's more likely to appear in AI search engines. Our AI experts will run interactive training sessions to upskill your teams on how to optimise your content. Your teams will learn how to use actionable frameworks that help you create content that AIs trust and surface to users.
 

AI 'reads' pages differently to humans. You need your pages to perform brilliantly in both contexts. That's where our technical expertise comes in. We put in place technical markups like LLM.txt and schema.org to make your site easier for AI systems to navigate and ingest. We can also block access to specific areas if you have sensitive content you'd like to keep out of AI answers. This technical signposting makes it easier for AI to use your information accurately, increasing reach and relevance.

 

You need to know how your AI search efforts are performing. We set up the tools you need to track how your organisation appears in AI responses and measure traffic and engagement impacts. Using this data, we can continuously refine strategies based on real-world performance data.