Distil what makes your university unique

Our team of brand, design and user research experts will speak to your students and stakeholders, review your existing brand guidelines, and develop a creative brief for your university’s website based on the authentic factors that make your university unique.

  • Develop a single, focused vision for how your university should present itself digitally.
  • Uncover the key factors that make your university unique and understand how to utilise them in your digital brand.
  • Define a creative brief that will allow you to realise this vision with your website.

User research

By conducting surveys, interviews, and observation testing, we reveal what your students and prospective students want to achieve and how they go about it. We also install tools on your website to provide quantitative data on satisfaction levels to guide how your user experience can be improved. Combining these data points lets us identify any pain points your users might encounter, so you can focus resources on the most critical areas to improve.

Stakeholder workshops

A crucial, but often overlooked, element of digital strategy is ensuring alignment with the needs of the organisation, and achieving the buy-in needed to make it a success. We run workshops with your stakeholders to ensure everyone who needs to be is involved, informed, and has all the input they need to get buy-in for your new digital strategy.

Understanding user journeys

We review your key user journeys, both for current and prospective students. We use analytics, HotJar and Microsoft Clarity to assess how well your users are currently achieving their goals. This allows us to see how your users really interact with your website, mapping out the main touch points and identifying any opportunities to improve your user experience.

We’ll then review your website using SEMrush, Google Analytics 4, and Google Search Console to assess the reliability and performance of your content and examine its SEO potential. This identifies which content is working well, and which is letting you down.

Deliver a creative brief

Successful digital projects need to work towards a single, clear vision. We facilitate sessions to create a clear creative brief for the future digital experiences of your students, faculty and prospective students. This will distil what makes your university unique and outline how you can realise it online.

Business case creation

We’ll help you build a business case for delivering this new creative brief, bringing our decades of experience working with a range of universities and nationally significant organisations with complex needs. This will cover costs, benefits, risks and alignment with your organisation’s strategic plans. This provides justification and buy-in from stakeholders and budget holders from across your university.

Throughout the project, Numiko always made us think about and focus on the users’ needs, and interactions with the website. This ensured we remained focussed on our key audiences; prospective and current students. We look forward to continuing working with Numiko and building on the amazing foundations they have given us

James Moore, Head of Digital at the University of London

Working with us:

How we’ll work with you:

  • Collaborative – We work to understand your organisation and all stakeholders, so we can guide complex organisations to deliver projects with a single vision.
  • A trusted guide – If we can see a better way to achieve your goal, we’ll tell you. We push your project to be the best it can be, so we’re willing to challenge conventional thinking to bring it to life.
  • One team – Our processes ensure we’re not working in silos. We’ll collaborate at every stage so we become an extension of your team, and establish an environment where sharing of knowledge, experience and insights flows both ways.

Book a call with Tom, our Creative Strategy Lead to discuss how we can help you take the next steps on your digital journey.

Lets talk
Tom Jackson Numiko