Distil what makes your university unique

By conducting surveys, interviews, and observation testing, we reveal what your students and prospective students want to achieve and how they go about it. We also install tools on your website to provide quantitative data on satisfaction levels to guide how your user experience can be improved. Combining these data points lets us identify any pain points your users might encounter, so you can focus resources on the most critical areas to improve.

A crucial, but often overlooked, element of digital strategy is ensuring alignment with the needs of the organisation, and achieving the buy-in needed to make it a success. We run workshops with your stakeholders to ensure everyone who needs to be is involved, informed, and has all the input they need to get buy-in for your new digital strategy.

We review your key user journeys, both for current and prospective students. We use analytics, HotJar and Microsoft Clarity to assess how well your users are currently achieving their goals. This allows us to see how your users really interact with your website, mapping out the main touch points and identifying any opportunities to improve your user experience.

We’ll then review your website using SEMrush, Google Analytics 4, and Google Search Console to assess the reliability and performance of your content and examine its SEO potential. This identifies which content is working well, and which is letting you down.

Successful digital projects need to work towards a single, clear vision. We facilitate sessions to create a clear creative brief for the future digital experiences of your students, faculty and prospective students. This will distil what makes your university unique and outline how you can realise it online.

We’ll help you build a business case for delivering this new creative brief, bringing our decades of experience working with a range of universities and nationally significant organisations with complex needs. This will cover costs, benefits, risks and alignment with your organisation’s strategic plans. This provides justification and buy-in from stakeholders and budget holders from across your university.

How we’ll work with you:

• Collaborative – We work to understand your organisation and all stakeholders, so we can guide complex organisations to deliver projects with a single vision.
  
• A trusted guide – If we can see a better way to achieve your goal, we’ll tell you. We push your project to be the best it can be, so we’re willing to challenge conventional thinking to bring it to life.
  
• One team – Our processes ensure we’re not working in silos. We’ll collaborate at every stage so we become an extension of your team, and establish an environment where sharing of knowledge, experience and insights flows both ways.