Insights
Through our work, we uncover insights into technology, people and ways of working. You can read some of the highlights here.

Digital collections have evolved through three distinct generations to where they are today. We now see a fourth stage on the horizon, enabled by new AI tools that will make ever-more personalised interactions with digital collections possible.

We explain how you can combine the power of Google Analtyics 4 and BigQuery to create a free customer data platform to take your use of customer data to the next level.

How charities can maximise the effectiveness of their £7,000 free monthly advertising credits

Picking the right CMS is a crucial decision for your website, and some are better for large websites than others. We break down the best options.

AI can be a powerful tool for museums, both for curation and to bring objects to life. We wanted to share our ideas for how museums can use this new technology to delight visitors and enhance their experience.

New tools and better processes: A breakdown of what our team worked on during our annual internal week.

With over 50% of prospective university students deciding where to study from the website alone it's crucial your university's website is well designed.
How can your university successfully attract more of your target students?

How universities can leverage their own students to boost the effectiveness of their marketing and student recruitment efforts.

Set your project up for success by engaging stakeholders from the start with an effective plan.

User research sits behind all the best digital projects. We distil the best insights from our years of running user research projects to explain how to get started with doing user research for your website.
We reveal the strategies that propel charity websites to new heights and connect those who need it most with a vibrant community of supporters.

We're building AI tools into Drupal to make it a more powerful CMS. Our prototype helps streamline CMS admin tasks.
We round up some of the most effective and stunning designs for non-profit's websites
We look at what the latest Web Content Accessibility Guidelines (WCAG) are and how you can design your website to meet them.

The key to creating an effective website? Getting the Information Architecture right

How to reduce the environmental impact of your digital activities