Content Optimisation

We establish SEO best practices around your content production to boost rankings and organic search traffic.

  • Higher search visibility through optimised content.
  • Attract more users from organic search.
  • Drive growth through search-friendly content.

Content Audit

We'll audit your existing content, analysing topics, formats, keyword usage, and metadata. We’ll also assess your website’s domain authority and backlink profile, to understand how you compare to your competitors for your most important keywords. This understanding will inform which tactics we prioritise as we make recommendations on how to tackle your content’s most crucial issues.

Keyword Research

We'll identify new terms and topics to target, along with monthly search volume data. We use this to create content recommendations for SEO-optimised articles or pages, that are designed to rank for the keywords that are valuable to your organisation.

Templates and training

We'll create templates incorporating the latest SEO best practices for your content writers, and provide guidelines and training to empower your team with the knowledge they need to populate them and deliver results. This sets your content team up to grow your organic web traffic on a continual basis in the future.

Topic Clustering

The way search engines rank and feature content is increasingly favouring topic-based content rather than just keywords in isolation. To support this, we can help you create topic clusters, where your site architecture creates pillar pages for key topics, with content on the topic linking back to the central hub.

Ongoing advice

SEO best practice is constantly evolving. Algorithm updates can change which tactics are effective, and the one certainty is that search engines will continue to change. To keep your team armed with the latest updates on what works, we provide monthly guidance for content development based on latest keyword ranking data and algorithm updates.

"Numiko have been an excellent partner, their team immersed themselves in understanding our goals and brought such creative thinking to the project. Numiko's expertise combined with their pragmatic approach delivered everything we hoped for and more."

Adam Renton, General Manager, Bradford Theatres

Recommended services

We recommend combining our content optimisation service with the following services to maximise your results:
SEO Audit (1)

Our SEO audit analyses your online presence and delivers a targeted plan for driving organic growth. We identify the areas you need to improve and give you the tools you need to keep growing your web traffic over the long term.

Digital Strategy (2)

Many organisations either don't have a digital strategy, or it’s not understood outside of your digital team. We work across your organisation to develop a shared vision for your digital estate and a roadmap of how to get there.

Digital Analytics (1)

We implement analytics tools tailored to your business goals and create custom dashboards to surface insights that give you a richer understanding of where you are and how to hit your goals.

Working with us

How we’ll work with you:

Collaborative – We work to understand your organisation and all stakeholders, so we can guide complex organisations to deliver projects with a single vision.

A trusted guide – If we can see a better way to achieve your goal, we’ll tell you. We push your project to be the best it can be, so we’re willing to challenge conventional thinking to bring it to life.

One team – Our processes ensure we’re not working in silos. We’ll collaborate at every stage so we become an extension of your team, and establish an environment where sharing of knowledge, experience and insights flows both ways.

numiko team

Optimise your content with us to achieve drastically better results.

Book a call with Tom, our Creative Strategy Lead to discuss how we can help you take the next steps on your digital journey.

Let's talk
Tom Jackson Numiko